VOXI is a startup mobile network originally launched (and marketed) to target under-30s by offering unlimtied social data. As a front-end lead supporting its launch, we were under incredible pressure to get it live for specific milestones including a Love Island ad and a major launch party.

What shipped

• voxi.co.uk website
  • Reusable front-end React component library
  • Scalable back-end integration through Node.js BFF middleware
  • Checkout capabilities to purchase plans

Impact

• Time-to-market: Hit immovable date in ~12 weeks with scoped MVP and cutlist agreed daily.
• Quality Alerts: Setup synthetic checks to keep alerted on issues
• Operational Safety: Feature flags, runbook and rollback plans ready for release windows
• Reusability: Themeable design system React components allowed us toggle on the brand mid-way through delivery

My role & scope

• Stepped up to lead the front-end launch during milestone go-live
• Set up feature flags to allow us to toggle specific features on or off during its early life
• Led triage of critical P1 availability issue caused by infra moments before launch ad (outside my remit at the time)